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NutraGenesis, Flavor & Fragrance Specialties Enter Strategic Alliance

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By: Sean Moloughney

Editor, Nutraceuticals World

NutraGenesis LLC, Brattleboro, VT, and Flavor & Fragrance Specialties, Mahwah, NJ, have formed a strategic alliance regarding the marketing, product development, sales and distribution of OptiNutrin™, a GRAS affirmed immune stimulator. OptiNutrin will be available in an array of custom formulated flavor systems for use in food and beverage categories where GRAS affirmation has been granted, including baked products, non-alcoholic beverages, hard candy and cough drops, pro­cessed fruit juices and beverages and meal replacement products. Sales and food/beverage technical support will be coordinated by Flavor & Fragrance Specialties, while NutraGenesis will provide marketing, clinical and functional support.

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